Project 2

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Koja Kitchen

Koja Kitchen reimagines fast-casual dining for a new generation by bringing speed, personalization, and community into a unified mobile experience.With streamlined ordering, advanced customization, a rewards system, and community sharing, the redesigned app empowers users to create their own fusion bowls, express their taste, and stay connected with the brand in a fun and meaningful way.

Problem Statement

Users lack a fast, personalized, and engaging digital experience when interacting with Koja Kitchen.

They struggle to customize bowls intuitively, order efficiently, earn rewards, or connect socially with other customers — limiting both convenience and brand loyalty.

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User Insights

  1. Users want fast, frictionless pickup and ordering, especially during busy hours.
  2. Younger customers love customization, often creating their own variations of bowls.
  3. Social engagement influences decision-making. Users enjoy seeing what others make and sharing their creations.
  4. Rewards and points strongly motivate repeat purchases.

Research Goals

  1. Understand how users explore tattoo ideas before choosing a design.
  2. Identify key frustrations in the decision-making process.
  3. Evaluate AR-based simulation expectations and usability.
  4. Define what “confidence” means for first-timers and returning tattoo users.

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Background Research

Research & statistics 1 – Source: QSR Magazine (2023)

  1. 75% of fast-casual customers prefer mobile ordering for speed and convenience.
  2. Brands with strong customization options show significantly higher customer retention.
  3. Insight: Customization + mobile speed = key drivers of modern fast-casual loyalty.

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Research & statistics 2 – Source: Deloitte “Future of Restaurants Report” (2022)

  1. 55% of Gen Z customers expect digital loyalty programs.
  2. 47% share food experiences on social media weekly.
  3. Insight: Younger audiences expect digital-first experiences that feel social, rewarding, and personalization-driven.
On This Page

Persona

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Visual Design Elements

image of a social media ad design (for a social media and communication)

Prototype

enhanced details of tattoo instruments

Creating a Custom Bowl

Users build their own fusion bowls by choosing bases, proteins, sauces, and toppings
Prototype 1
[digital project] image of creative illustrations on a laptop screen for a graphic design studio

Fast & Easy Ordering

A simplified ordering flow that helps users review their selections, adjust items,
and check out quickly without confusion.
Prototype 2
[interface]

Community Favorites

Users explore trending bowls, view popular custom creations, and use them as inspiration to make their own meals.
Prototype 3