Project 1

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TRYTOO

TryToo is a mobile app that allows users to safely explore tattoo ideas through AR photo simulation.By uploading a selfie, users can try on tattoo designs, adjust placement and style, and instantly share results with friends.The app lowers the barrier for first-timers while offering inspiration and convenience for experienced tattoo lovers.

Problem Statement

People lack a safe, realistic, and efficient way to preview tattoo designs on their own bodies.

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User Insights

  1. Users don’t just want tattoo inspiration—they want personalized previews on their own body.
  2. Social validation plays a big role; users want quick sharing for feedback.
  3. Existing tattoo inspiration tools lack realism, speed, and interactivity.

Research Goals

  1. Understand how users explore tattoo ideas before choosing a design.
  2. Identify key frustrations in the decision-making process.
  3. Evaluate AR-based simulation expectations and usability.
  4. Define what “confidence” means for first-timers and returning tattoo users.

Background Research

Research & statistics 1 – Source: Inked Mag Survey (2022)

  1. 67% of first-time tattoo customers feel anxious about choosing the “right” design.
  2. 52% say they often wish there was an easier way to try tattoos virtually.
  3. Insight: A significant number of people hesitate due to uncertainty, not cost.

Research & statistics 2 – Source: Statista “Tattoo Industry Data” (2023)

  1. AR beauty/skintry apps saw 35% usage increase in 2023.
  2. 48% of Gen Z consumers rely on peers/social feedback before trying new styles.
  3. Insight: Younger audiences prefer interactive, shareable experiences over traditional catalogs.

Persona

Visual Design Elements

image of a social media ad design (for a social media and communication)

Prototype