Problem Statement
People lack a safe, realistic, and efficient way to preview tattoo designs on their own bodies.
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User Insights
- Users don’t just want tattoo inspiration—they want personalized previews on their own body.
- Social validation plays a big role; users want quick sharing for feedback.
- Existing tattoo inspiration tools lack realism, speed, and interactivity.
Research Goals
- Understand how users explore tattoo ideas before choosing a design.
- Identify key frustrations in the decision-making process.
- Evaluate AR-based simulation expectations and usability.
- Define what “confidence” means for first-timers and returning tattoo users.
Background Research
Research & statistics 1 – Source: Inked Mag Survey (2022)
- 67% of first-time tattoo customers feel anxious about choosing the “right” design.
- 52% say they often wish there was an easier way to try tattoos virtually.
- Insight: A significant number of people hesitate due to uncertainty, not cost.
Research & statistics 2 – Source: Statista “Tattoo Industry Data” (2023)
- AR beauty/skintry apps saw 35% usage increase in 2023.
- 48% of Gen Z consumers rely on peers/social feedback before trying new styles.
- Insight: Younger audiences prefer interactive, shareable experiences over traditional catalogs.